CIRCULATION: 100,000 Nationwide (75,000 Consumers and 25,000 Dealers)
TARGET AUDIENCE: 75,000 hunters,
anglers, campers, shooters and other
outdoor sports enthusiasts specifically
chosen for their responsiveness and
buying habits.
Average age - 42.9
Average number of guns owned: 11.7
Average income: $75,000+
Own Computers
Respond to direct mail
Average annual outdoor gear spending. $5,000+
Average annual outdoor vehicle spending: $14,112
TARGET AUDIENCE: 25,000 hunting, fishing, shooting and outdoor sports retailers.
