| TARGET AUDIENCE: 75,000 hunters,
anglers, campers, shooters and other
outdoor sports enthusiasts specifically
chosen for their responsiveness and
buying habits.
Average age - 42.9
Average number of guns owned: 11.7
Average income: $75,000+
Own Computers
Respond to direct mail
Average annual outdoor gear spending. $5,000+
Average annual outdoor vehicle spending: $14,112
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